What Do Homebuyers Want?

Buyer Preferences

The National Association of REALTORS®’s 2013 Home Features Survey gathered information from purchasers to find out what they bought and what features mattered most to them. According to the survey, the majority of buyers want more closet and storage space. If you can emphasize this space in your home by emptying some of your closets, you are more likely to attract top dollar for your property.

In addition, 65% of buyers said a home with central air conditioning was very important. In fact, this is the most important of 31 features listed by the NAR.

NAR’s study showed that buyers were willing to pay the most extra money for a home with a basement and an in-law suite, but, as always, upgraded kitchens were a priority, too.

While granite countertops are definitely a popular choice, only 20% of buyers said that particular type of surface was very important. Stainless steel appliances were considered very important by 17% of buyers. More important than those specific features were new appliances and an eat-in kitchen. So, as a seller, if you have limited money but want to upgrade your dated kitchen, you may be better off spending the money on new appliances instead of new counters.

Home purchasers in 2013 emphasized practicality with their focus on storage, space and appliances: 89% bought a home with a laundry room, 78% bought a home with a garage, 57% bought a home with a fireplace and 41% bought a home with a basement.

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